Introducing Flint by Midtherm
A New Stove Range with a Strong Proposition for Independent Showrooms
Midtherm is pleased to introduce Flint, a new range of contemporary wood-burning stoves developed to give independent fireplace retailers a commercially attractive addition to their showroom offer.
Launching this autumn, the Flint range brings together straightforward contemporary design, competitive pricing and the backing of Midtherm’s established flue and chimney business.
The initial range comprises three models — Flint 5, Flint 5 Wide and Flint 8 — providing options for both smaller rooms and larger living spaces.
Flint has been positioned to offer homeowners an accessible price point, while giving retailers a stove range that is simple to understand, straightforward to specify and supported by the sales and marketing tools needed in the showroom.
Flint 5
Flint 5 wide
Why Choose Flint Wood Burning Stoves?
Every Flint stove is backed by a 5-Year Manufacturer’s Warranty, providing retailers and homeowners alike with confidence in the quality and durability of the range.
Flint 8
An optional Clip-in Multifuel Kit provides additional flexibility, allowing the stoves to burn approved smokeless fuels where permitted, giving customers greater choice without compromising performance.
Stove and Flue – One Complete Solution
Flint also benefits from the expertise and product range already available through Midtherm.
Retailers can combine a Flint stove with the appropriate Midtherm flue system, creating the opportunity to offer customers a more complete stove-and-flue package.
This gives dealers a straightforward route from stove selection through to the associated flue components, while providing an additional sales opportunity within each installation.
Supporting Flint in the Showroom
The launch is being supported by a coordinated dealer and showroom programme designed to make Flint easy to present and promote.
Flint Stockists will have access to:
- Branded showroom display and point-of-sale materials
- Product brochures and customer literature
- Installation and user information
- Counter displays
- Digital marketing assets
- Launch campaign support
The objective is to give retailers a consistent set of materials that help customers understand the range and give Flint a strong, recognisable presence in the showroom.
A Range Designed to Be Commercially Competitive
Flint is not intended to overcomplicate the stove sale.
The proposition is deliberately straightforward: three contemporary stove models, competitive positioning, exclusive territory for selected dealers, strong showroom support and the opportunity to combine the stove with Midtherm flue products.
For independent retailers looking for a stove range that offers value to the customer while creating a genuine point of difference in the showroom, Flint provides a new opportunity for the coming heating season.
Looking to add the right flue system? Explore Midtherm’s twin-wall flue systems and installation solutions.
Become a Flint Stockist
Midtherm is currently appointing selected Flint Stockists across the UK.
To discuss availability in your area and the opportunity for exclusive local sales territory, please contact the Midtherm Sales Team:
T: 01384 458800
E: sales@midtherm.com
W: www.flintstoves.com
